The CB.ID Billboard Training

BICS consists of a programme called the Out of Home Media Owner Introduction (OoHMOI) Programme.

​

This programme runs various OoH training sessions to assist aspiring SMME's, mainly the Youth, the Disabled and PDI's, to start up and run Out of Home large format billboard media companies. 

​

Our OoHMOI (8 hour) Programme will consist of the following topics:

​

SECTION 1: INTRODUCTION AND THEORY 

​

1.1 - About Cluster Billboards  

​

1.2 - Out of Home History

• the history of billboards globally​

• billboards in South Africa

​

1.3 - The State Of the Industry

• past and current industry economic state (Pre and Post Covid 19)

• the big players in the industry

• BBBEE media owners

​

1.4 - How the Industry Works

• basic outline

• agencies and media buyers

• the functions and responsibilities of media owners 

• site stats

​

1.5 - Billboard Business Breakdown (Basics)

• how to identify a viable billboard site

​

1.6 - Site Registration Requirements

• council

• bylaws

• private and public sites etc...

​

1.7 - Billboard Investments

• cost of billboards

• Return on Investment (RoI)

• the bun report

• balancing the books

• suppliers

​

OoHMOI Section 2: Getting Your Hands Dirty 

​

2.1 - Site Evaluation

• site Advertising Impact Assessment (AIA) - Based on Council AIA

• site information / documentation gathering

​

2.2 - Structural Engineering 

• structure approval process

• selecting type of structure

• financing a site (if not self financed)

​

2.3 - Flighting

• type of material used for type of structure

• printing challenges and solutions

• being creative as a media owner to attract media buyers and brands

• site visits with media buyers

​

2.4 - Finding Clients

• creating client list

• industry / media buyers (how they work)

• Cluster Billboards Sales Network Membership Deal

​

2.5 - Corporate Identity(CI) and Contract Templates 

• explanation of contracts

• corporate identity explained (industry specific)

• explaining contacts and document package

• What is needed to start and how we can assist

​

A start-up package containing:

​

• all industry documents and supplier contracts (within a hard drive)

• post seminar Cluster Billboards consultation vouchers valued at R 900

• 1 year marketing of your billboard

• a page on our website and access to our sales network database

•  revisal material and much more, will be provided at no cost at the seminar

​

FILL IN THE FORM BELOW TO RESERVE A TICKET AND THE SIMINAR DETAILS WILL BE MAILED TO YOU. SPACE IS LIMITED TO 20 PEOPLE SO BOOK NOW!

​

​